Gupshup Enables Several Enterprises to Gain Early Access to WhatsApp Business
Gupshup integrates the enterprise messaging environment with WhatsApp, using its Smart messaging platform to enable rich interactive messaging for better customer engagement
SAN FRANCISCO, CA 2018 – Gupshup , the leading Smart messaging platform, announced today that it is working with WhatsApp to enable enterprises to quickly an d easily build a brand presence on WhatsApp, by providing early access to WhatsApp Business. Gupshup o ffers programmable messaging APIs and managed services enterprises can use to connect with customers o ver WhatsApp and to orchestrate rich conversational messaging experiences.
Today, more than 1.5 billion people in over 180 countries use WhatsA pp to stay in touch with friends and family — anytime and anywhere. Businesses all over the world have already been using WhatsA pp informally to communicate with customers, whether about product enquiri es or transactional updates. WhatsApp Business is a new way for businesses to better manage such conversations with their customers and provide useful information that customers will also value for the fast, convenient, private, and permission-based messaging experience. ͞
We are excited to be among the first to provide solutions to enable enterprises early access to WhatsApp Business, and to be taking this instrumental step towards simplifying how businesses and consumers communicate with each ot her, said Ravi Sund ararajan, COO of Gupshup.
As an early access solution provider for WhatsApp Business, Gupshup helps enterprises qu ickly deploy the WhatsApp Business implementations within a few weeks, using its full-feat ured out of the box deployment solution, thereby greatly reducing time to market.
Gupshup offers a single programmable Smart messaging API for enterprises to communicate with customers over WhatsApp as well as more than 30 other messaging channels including SMS, web, in-app, and Fa cebook Messenger.
Gupshup ’ s Smart messaging platform is replete with built-in features for WhatsApp Busin ess like opt-in and opt-out management; auto-translation of transactional messaging templates; unified ro uting logic ; interactive two-way messaging workflows, and Smart messaging dashboard.
Gupshup offers tools and services to support out- of -the-box WhatsApp Business implementation — from set-up to deployment — so enterprises can focus on optimizing business workflows for better consumer retention and engagement.
Some of the key enterprises enabled by Gupshup to gain early access to WhatsApp Business include Citibank, Kotak Mahindra Bank, IndusInd Bank, ICICI Bank, and DishTV. Ko tak Mahindra Bank began sending its ͞ 811 full-service digital account welcome kit videos to its new 811 customers who had opted in to receiving messages from the bank on WhatsApp.
Kotak customers can also avail themselves from a host of banking services , such as balance enquiry, statement request, and checkbook request ; and receive useful answers to FAQs. 2 IndusInd Bank’s Banking On-the- Go-on WhatsApp enables customers to check their account balances; view mini statements; view reward points , and send notifications for banking transactions on WhatsApp to customers who have opted in.
Gupshup is also offering opt-in managem ent solutions to enable enterprises to collect those opt-ins from customers (using missed call, SMS keyword, opt-in webpage links etc.) in compliance with WhatsApp Business policies, giving consumers the ne eded privacy and control of content they wish to receive on WhatsApp. Gupshup is working with several enterprises across various sectors, including finan cial services, online commerce, entertainment, and retail industries, all of which are now enabled to receive early access to WhatsApp Business.