Industry — San diego

SAN DIEGO LAUNCHES NEW “HAPPY AND YOU KNOW IT” BRAND CAMPAIGN

san diego

SAN DIEGO LAUNCHES NEW “HAPPY AND YOU KNOW IT” BRAND CAMPAIGN

SAN DIEGO LAUNCHES NEW “HAPPY AND YOU KNOW IT” BRAND CAMPAIGN San Diego, Calif. — To stimulate demand during the upcoming spring and summer season, the San Diego Tourism Authority (SDTA) is launching a new brand advertising campaign – “Happy and You Know It” – with the TV commercial debuting on national TV on Jan. 29 during the Farmers Insurance Open.The SDTA plans to spend $8 million promoting San Diego through the end of June, with $6.27 million dedicated to “Happy and You Know It.”  The SDTA designed the multi-layered campaign to inspire visitation by reinforcing that happiness comes naturally...

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