Manufacturing Tecnology — Southeast Asia

Proton-packed Geely takes on Honda and Toyota in Southeast Asia

Geely Honda Proton-packed Southeast Asia Toyota

Proton-packed Geely takes on Honda and Toyota in Southeast Asia

Proton-packed Geely takes on Honda and Toyota in Southeast Asia KUALA LUMPUR (Reuters) - Li Chunrong was hired by Chinese automaker Geely to revive the fortunes of the Proton brand in Malaysia, and it took him two years to eclipse Japanese giants Honda and Toyota. Now he plans to take the fight across Southeast Asia and beyond. A man enters a Proton X70 car at its headquarters in Subang Jaya, Malaysia, January 20, 2020. Picture taken January 20, 2020. REUTERS/Lim Huey Teng Li, appointed Proton CEO in 2017 when Geely acquired 49.9% of the company, has turned around a once-celebrated...

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