Dads want the James Bond style: fashion and technology top their list of favorites
Mexico City, June 12, 2025. Every year, the same question arises: what to get Dad for Father's Day? According to an analysis by APPcelerate, a platform specializing in advanced geospatial data analytics for programmatic advertising, fashion and technology account for the majority of dads' purchasing preferences in Mexico during Father's Day.
According to the data collected, 53% of dads' searches and purchasing decisions, both on digital channels and in physical stores, are geared toward clothing, footwear, and accessories. On online platforms, brand-name shirts, sneakers, watches, and wallets top the list of most searched-for items. In physical stores, however, pants and shoes stand out. This difference highlights the importance of adapting sales strategies to the sales channel.
“ These types of findings underscore the need for brands to rely on real, up-to-date data to understand how their consumers behave ,” says Alexis Santaella, Head of Sales at APPcelerate, a strategic partner of Leadgenios.
Technology ranks as the second most popular category for parents, accounting for 30% of searches. Smartphones, tablets, smartwatches, and headphones are among the products with the highest online purchase intent. Other items, such as automotive accessories and small appliances, are also gaining ground, reflecting an increasingly diverse consumer profile.
“ There's a significant gap between what parents want and what they actually get. Many purchases are driven more by impulse or availability than by a true alignment with their interests ,” says Antonio Álvarez, Managing Director of APPcelerate.
APPcelerate's cookie-free technology, based on geospatial data, allows for precise mapping of behavioral patterns, representing a strategic advantage for brands looking to optimize campaigns during key dates.
Personal care ranks third, accounting for 20% of searches. Online, designer perfumes and skincare kits are the most requested, while in brick-and-mortar stores, fragrances and electric shavers stand out.
Experiences such as dining, travel, and online courses also show sustained growth, as do gift cards. Board games, tools, gadgets, and sporting goods round out the list of detected interests, accounting for 17% and 10% of searches, respectively.
Thanks to its cookie-free technology, APPcelerate offers brands more precise insights into the relationship between digital advertising and physical store traffic, helping them better connect with consumers' true motivations.