Manufacturing Tecnology — World Mobile
World Mobile hires new Retail CMO to take next step towards mass adoption
World Mobile hires new Retail CMO to take next step towards mass adoption World Mobile, the global mobile network built on blockchain, has taken the next step on its journey to mass adoption by hiring Steve James, former Vodafone Head of Mass Segment Marketing, as its new Chief Marketing Officer. Having introduced a radical transformation of Vodafone’s mass-market proposition that led to a significant swell in revenue and active users over the last two years, Steve brings a formidable track record to an already strong World Mobile team. “Our goal has always been to achieve mass adoption,” Micky Watkins,...