VISIT FLORIDA Awarded Funding for a Groundbreaking Regional Tourism Initiative from Triumph Gulf Coast, Inc.

VISIT FLORIDA Awarded Funding for a Groundbreaking Regional Tourism Initiative from Triumph Gulf Coast, Inc.

TALLAHASSEE, FL - Today, VISIT FLORIDA announces that it has been awarded a three-year grant of $10.5 million from Triumph Gulf Coast, Inc. to create an innovative regional marketing campaign focused on promoting the region’s outdoor and adventure experiences to drive tourism growth and economic development across Northwest Florida. This is the first Triumph awarded project that benefits all eight counties that were impacted by the Deepwater Horizon oil spill. 

The project, developed in close collaboration with the Northwest Florida Tourism Council and supported by the Board of County Commissioners in all eight counties, aims to expand what the region is known for, extend seasonality, and take the region into new markets. By promoting the many world-class adventure experiences in Northwest Florida, the campaign will better position the region as a year-round destination.

“We are honored to have been awarded this funding, which will allow VISIT FLORIDA to work hand in hand with our partners in Northwest Florida to showcase its unique appeal,” said Dana Young, VISIT FLORIDA President and CEO. “We are grateful to the Triumph Board for their support of this program and look forward to helping create a lasting impact in the region.”

“This funding award marks a significant milestone in our efforts to promote Northwest Florida as a world-class travel destination. This initiative will elevate our region and benefit every member of the community.” said Darien Schaefer, Northwest Florida Tourism Council Chair

Triumph Gulf Coast, Inc., is a nonprofit corporation created to oversee the expenditure of funds recovered by the Florida Attorney General for economic damages resulting from the 2010 Deepwater Horizon oil spill. Funds are designated for the recovery, diversification, and enhancement of the eight Northwest Florida counties disproportionately affected by the oil spill. Those counties include Escambia, Santa Rosa, Okaloosa, Walton, Bay, Gulf, Franklin and Wakulla.

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