Industry

Çırağan Palace Kempinski Istanbul is Awarded a 5-Star Rating by Forbes Travel Guide Once Again     Istanbul, 15 May 2023 – Çırağan Palace Kempinski Istanbul is once again awarded a 5-star rating by the prestigious Forbes Travel Guide, which is known as the most important rating system in the world for luxury hotels, restaurants, spas and ocean cruise ships. The rating system is based on hundreds of exacting standards evaluated by professional inspectors who later determine the annual star ratings.      Boasting unparalleled attention to detail and an unwavering commitment to exceptional guest service, Çırağan Palace Kempinski Istanbul...

 Brett Martin Launches Foamalux Light Bio: A new carbon-reduced PVC plastic sheet for fabrication and signage applications     Brett Martin, one of Europe’s leading plastic sheet manufacturers, is proud to introduce to the market, the latest in a long line of sustainable, plastic sheet products. Foamalux Light Bio is a low carbon, high quality substrate made with 25% bio-attributed PVC derived from sustainably sourced wood-based residue. This process, alongside 100% renewable energy powered production, reduces carbon emissions in the finished sheet by 20% and provides a fantastic solution to brands who are serious about meeting sustainability objectives – while...

Brilliant Employer Branding: How to Bolster Staff, HR Recruitment with a Powerful Employee Value Proposition (EVP) In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business.  Simply put, building an inclusive employer brand brings a diverse set of experiences and...

Korean Air named AirlineRatings.com’s Cargo Airline of the Year for second consecutive year (Seoul, May 31, 2023) - Korean Air has been named AirlineRatings.com’s Cargo Airline of the Year for the second consecutive year, Best Airline in North Asia and ranked fourth in the rating agency’s top 25 airlines for 2023. AirlineRatings.com, an Australia-based aviation media specializing in airline safety and product ratings, announces the world’s best airlines every year after comprehensively evaluating multiple criteria, including safety and product ratings, passenger reviews, fleet age, profitability and environmental commitment.Korean Air was recognized for its swift, reliable and customized services, and excellent...

5 Telltale Signs a Brand Lacks Emotional Intelligence … and Why Consumers Care    How branding EQ beats IQ in driving budget-boosting brand perceptions & authentic storytelling for the ultimate competitive edge   By Merilee Kern, MBA  A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife...